Our Essence
Effortless Elegance I Timeless Craft I Modern Silhouettes
NEHFI stands for "नेह" (love and affection) + "FI" (fashion), symbolizing the perfect blend of affection, culture, and style for fashion.
It reflects the warmth of heritage and the freshness of contemporary styles—creating pieces that brighten your day with their effortless charm. Inspired by Jaipur’s rich crafts, NEHFI embodies timeless craft, soft fabrics, and vibrant artistry, offering a sense of comfort and elegance that feels like home.
About the Brand
Founded on 3rd May 2025, by Nishtha Rawat.
NEHFI is a tribute to Jaipur’s rich craft heritage, blending timeless techniques like Sanganeri prints, Bandhani, and Leheriya with modern, effortless designs. Each piece is thoughtfully created to celebrate the beauty of tradition while embracing the needs of today’s lifestyle.
Crafted with sustainable fabrics and artisanal expertise, NEHFI prioritizes comfort, versatility, and elegance. Our clothing is designed to fit seamlessly into your daily life, empowering you to express your individuality with style. Rooted in heritage and inspired by modernity, NEHFI is where culture meets contemporary fashion, offering timeless pieces for the modern woman.
Color & Fabric Play
Inspired by the vibrant heritage of Jaipur, NEHFI embraces a rich and earthy color palette. Our designs feature tones of mustard yellow, deep indigo, rust orange, emerald green, and serene whites, seamlessly blending tradition with modernity. Touches of pastel hues and bold accents further enhance the versatility of our collections.
With clean cuts, comfortable fits, and elegant silhouettes, NEHFI creates timeless ensembles that transition effortlessly from casual outings to festive gatherings and from office wear to relaxed evenings. Designed for the bold, graceful woman who celebrates her individuality, NEHFI believes in inclusivity—where every shape is cherished, every body is beautiful, and every woman is extraordinary.
Vision For Nehfi
NEHFI is a celebration of heritage and individuality. Through the artistry of Jaipur’s timeless crafts, paired with modern silhouettes and sustainable fabrics, NEHFI represents a blend of tradition, comfort, and effortless elegance.
Our vision is to create clothing that feels as good as it looks—styles that honor your roots while embracing contemporary fashion. With versatile designs and thoughtful craftsmanship, NEHFI empowers women to feel confident, graceful, and bold. We aim to redefine everyday luxury, offering timeless pieces that tell a story and inspire a beautiful, new way of living.
